Who is Eric Carr?

…and why you should work together

Who is Eric Carr?

Eric is a designer and manager with over 15 years of creative experience specializing in user experience design, product design, front-end web development, and digital marketing. He can design, code, and lead any project from initial concept to final product.

Why we should work together?

There’s no substitute for hard work. The most successful people throughout history have had one thing in common: the relentless pursuit of excellence in their craft. That’s exactly why Eric Carr spends every day investing in his passions for design and development. Although both of these fields require persistence in the face of constant failure, diligence is always rewarded with elegant solutions to difficult problems. Eric has spent the last 15 years in relentless pursuit of elegant solutions creating websites, emails, web and mobile applications, advertisements, and products — solving problems of all different types for companies of all different sizes.

Here are a few reasons why Eric Carr may be the solution you’ve been looking for:

Adaptability

Software, coding languages, and even how people work is constantly evolving. Not one for complacency, Eric is always in a future forward state of mind seeking out and learning the latest technologies. Naturally, this approach extends to his work with clients. For example, he joined Ryder in 2015 to fulfill a Digital Designer role, ended up filling a need for the latest digital technologies, and created a role as Senior UX Designer/Front-End Developer, which has continued to evolve into a management position.

Teamwork

Eric has worked in various roles throughout his career: designer, developer, consultant, and project leader. He taps into his experience “working in the trenches” on a daily basis as a manager overseeing multiple projects with his team of designers and developers. He also really enjoys working with young talent helping them realize their potential.

Dependability

The greatest compliment Eric likes to receive is a sigh of relief. This is what panicked directors with a lot to lose often give him when they realize he is leading a highly visibile project. He's never let anyone down, nor does he plan to start. Trust is hard earned these days and Eric is someone you can rely on to get the job done.

Ultimately, Eric Carr's goal is to help you and your company succeed with elegant solutions. All he needs is one chance to prove it.

Soft Skills

Problem-Solving
Project Leadership
UX/UI Design
Front-End Web Development
Print & Digital Design

Hard Skills

HTML5 / CSS3 / Javascript
Sketch / InVision
Adobe CC
Sitecore / Eloqua
jQuery / Bootstrap

Recent Work Experience

Ryder

Manager - UX & Front-End Development

3/2015 – present

Served as creative lead on hundreds of digital projects while managing several junior and mid-level designers
UX/UI design for a multitude of SaaS products, mobile apps, e commerce websites, and specialized landing pages
Streamlined Marketing department’s production process by introducing more efficient practices
Optimized, redesigned & coded 4 generations of digital campaign communications from scratch

Brains On Tap, LLC.

Designer / Developer

8/2014 – present

Managed and executed a variety of projects from conception to completion
Designed everything from websites, emails, and logos to product packaging, promotional materials, and an airplane livery
Produced award-winning work for clients that increased engagement and sales

Marca

Art Director

1/2013 – 7/2014

Norweigan Cruise Lines: Designed promotional emails and landing pages
Net10: UX/UI design for website redesign as well as design for digital promotions
Created work in all forms for Dish, Tracfone, Rite Aid, H&R Block, and Breville

Education

Miami Ad School - Art Direction
UNC-Charlotte - Graphic Design

Leasing vs. Ownership

Total Cost Calculator

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Ryder System Inc.

An industry leader in managing critical fleet, transportation, and supply chain functions for over 50,000 customers.

Challenge

Owning and operating a fleet is expensive and fraught with costly drawbacks: purchasing trucks, routine maintenance, employing drivers, federal compliance, among others. Many potential customers might not even realize how much their fleets costs until they crunch the numbers. How can current and potential customers easily calculate this information? And how can Ryder capitalize on these results?

Audience

Operations Managers for companies of various sizes that are looking to cut costs and alleviate certain burdens of owning and operating a fleet.

Key Skills Demonstrated

UX Design: Optimized user flows for ease of use and maximum engagement
Web Development: Coded product using HTML5, CSS3, and Javascript
Leadership: Led project from initial concept to finished product
Consistency: Future forward design using Ryder brand standards
Efficiency: Implemented lean coding practices for speed and compliance
Cost-Effectiveness: Produced final product with basically no budget

Team

Me: UX Designer / Front-End Developer
Kevin Sheedy: Director of Sales Operations
Michael Dill: Copywriter
Eliana Simon: Segment Marketing Manager
Nadira Ramatally: Marketing Automation Manager

Design

Desktop

Prototype

Mobile

Prototype

Process

1

Research

Worked closely with the Director of Sales Operations to establish an accurate data model as well as mathematical formulas for proper calculations.

2

Wireframes

Created wireframes to optimize the user journey and provide a seamless experience. After several iterations, the most ideal approach was established.

3

Mock-ups

Designed low and high‑resolution mock‑ups in Sketch. During this process a step‑by‑step system was implemented to ease the data entry process.

4

Prototypes

Constructed a working prototype using InVision to demonstrate how users would interact with the site.

5

Development

Page was coded using latest techniques and practices. Most notably, Javascript was used for all of the calculations and implementation of data.

6

Testing

When the site was ready, it was repeatedly tested and thoroughly broken until all of the bugs and missteps were caught and corrected.

7

Final touches

Form validation was enhanced to further ease the process of data entry for users. Also, the site was routinely made fully accessible and compliant for all users.

8

Release

Final product was given a vanity URL for easy access and linkability before a full email campaign was deployed to steer the target audience to the site.

3 Lessons In Practice

Make It as Easy as 1-2-3

The data needed to provide an accurate estimate requires the user to fill out at least seven input fields. (Ten, if a loan is involved.) In order to not overwhelm and, ultimately, discourage users, the process was broken down into three easily digestible steps:

Vehicle type and price
Loan information (if applicable)
Ownership details

Let Validation Be a Guide

Since the user exclusively interacts with the calculator, it’s essential that it helps them quickly provide accurate data. This was done by enhancing the validation process. Buttons are rendered inactive until all of the necessary data is provided. Also, some users won’t have some specific information readily available so average value estimates are included above the input field based on their current calculations. This simultaneously alleviates guesswork, manages expectations, and moves the user along closer to completion.

Customize the Outcome

The final goal of providing a user with their total cost of ownership is to get them actively thinking about their current costs. This is great opportunity to show them how much they could be saving with Ryder’s Full Service Lease program. But this all depends on how their grand total stands up against the industry benchmarks, so three different sales pitches were constructed based on their results:

You could save a lot of money by switching to Ryder
You could save some money by switching to Ryder
You’re doing pretty well, but we could still help with other costs

Ever Better