Find a way to market NERF guns to adults.
Give adults a way to settle all of their disputes in a civilized manner with a "21st Century Duel." All you need is two dissatisfied parties, two NERF pistols, and conditions for the winner and/or loser.
Endorse BMW's new G650 Motorrad for dealerships in Colombia.
BMW's maintenance program is second-to-none, so to promote the new G 650 GS we decided to try a different strategy - become a member of BMW's motorcycle club and receive a free BMW Motorrad.
The centerpiece of this promotion is the oversized membership package, which includes a welcome letter, membership card, and an actual BMW G 650 GS.
Reinvigorate the idea of finding paradise in the minds of potential cruisers who abandoned the booking process at NCL.com.
Create a series of location-centric emails that make viewers feel like they are one step away from paradise.
Use digital media to raise awareness for ADT security systems among affluent executives.
Imagine while leisurely reading an interesting article on Forbes.com, a shadowy figure steals a priceless painting right in front of your eyes.
Now the overlooked web banners surrounding the article rotate to expose an interactive game where you go one-on-one against an ADT security system.
Build an online extension of NET10's Wireless Your Way campaign.
The Wireless Your Way campaign used four streams of light that each represented one of the four major mobile networks to create unified art, much like NET10 service does when it utilizes each of the major networks. So we decided to create a wireless world out of these elements and let our viewers wander and click around town.
Launch a line of modern British appliances throughout Europe.
Use popular British vernacular (and wit) to highlight special features for each appliance.
Demonstrate the essential benefits on Sylvania's night lights.
Little do people know that when the lights go off in your home, everyday objects come to life and attempt to harm you. The only way to protect yourself is to watch where you step at night.
Create and promote an energy drink that runs on the natural power of vitamins and fruits.
There has been a communion between children's television programs and "big sugar" for decades. Kids watch cartoons and during commercial breaks they get exposed to every trick in the book when it comes to getting them to pester their parents for sugary snacks. Once exposed to this truth, I realized that this mechanic could be used for good, instead of evil. So I decided to assemble a group of superheroes that harness the power of natural energy. They would be used to promote a healthy alternative to energy drinks in true comic book form. These superheroes would each embody a flavor. There's Peelz, a martial arts master who also happens to be a banana; Slice, a ninja with razor sharp blades that can deflect any weapon; and Hardcore, a Hulk-like monster that represents the power of the apple.
Promote awareness of Peace One Day to millions of people on a shoe string budget.
Peaceful people aren't the problem when it comes to a day of peace, it is the enraged and frustrated. So why not capitalize on these negative emotions where they are strongest? In places like DMVs, post offices, hospitals, and courthouses, we encourage people to tweet their rage with the #PissedOneDay hashtag. They'll get an instant response based on certain keywords used in their messages, as well as a link to the Pissed One Day website, where their tweet will be plotted on a map by their GPS location as an act of violence.
On September 21st, Peace One Day, a tweet will go out that will allow them to replace their angry words with ones of peace.
Get young adult males to interact with the Monster Energy Drink brand in a fresh and entertaining way.
A first-person perspective video that pushes audio and visual perception to the next level using binaural recording, which replicates how the human ear perceives sound, and a makeshift helmet cam. This scene places you in the shoes of the protagonist, who happens to be trapped in a heated situation with the mob. What happens next? You have to see (and hear) to believe.
Note: To get the full experience, please watch with a pair of stereo headphones.
Get teenagers to interact with Stride brand using the theme of "non-stop nonsense."
Teenagers stick to what they know and love - messing with each other and talking smack. So we decided to take some fun to their playground - social networks. The Stride Stickuations Facebook Page lets kids put speech bubbles on pictures involving their friends. First, they select a theme and fill out a word sheet. These words are randomly placed in randomly selected phrases, which are then put into speech bubble for kids to drag onto their selected photo. This process produces some hilarious results that you have to share.