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Case Studies


Profit Prophet

Profit Prophet


Find the right price in seconds — one that balances profit and value


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Risk Manager

Risk Manager


Resolve compliance issues fast with AI‑powered guidance


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RyderGyde

RyderGyde


Get Roadside Assistance fast, right when you need it


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What if these case studies don't match up with your next project?

A solid creative strategy and strong designer can solve any problem. Throughout my career, I've solved many problems under different job titles.


Design Foundations

My design career started in the fundamentals, then grew with the web.

  • Designed logos, packaging, and marketing materials across every industry and format
  • Created flyers, merch, t‑shirts, magazines, album covers — even an airplane livery
  • Built websites for a wide range of clients as the web became the primary canvas
  • Designed emails, banners, and landing pages that consistently drove clicks and sales

Creative Strategy

Advertising sharpened how I think about audiences and ideas.

  • Thought creatively under pressure to solve advertising challenges
  • Targeted audiences effectively across all forms of media
  • Worked hands‑on at advertising agencies on campaigns for clients you've definitely heard of

Technical Execution

I learned to code so my designs would ship exactly as intended.

  • Built sites that matched the final delivered design pixel‑for‑pixel
  • Mastered responsiveness across all screen sizes and enforced accessibility on every project
  • Created email and landing page templates that cut production time by 99%
  • Generated significant leads and sales through front-end execution

Leadership & What's Next

As my career grew, so did my focus on people — and on where design is headed.

  • Led teams of various sizes through projects from start to finish, mentoring on strengths and weaknesses alike
  • Served as a second pair of eyes and ears on every project
  • Now mastering Python and learning to build and leverage AI agents and LLMs like Claude and ChatGPT
  • Embracing the technologies reshaping how design gets done

Selected Clients


About

Over 20 years of creative experience, including a decade leading product and design teams in agile environments. I work across the full design thinking process — from ideation to delivery — partnering with organizations from small businesses to Fortune 500 companies to build user‑centric solutions that drive sales and‑engagement.

I'm drawn to complex challenges and to the teams solving them. Mentoring designers, sharing what I've learned, and building a collaborative culture matter as much to me as the work itself — because the best products come from teams, not individuals.

Strategy & Leadership

  • Team leadership
  • Creative concept development
  • Agile product development
  • Digital marketing

Design Process

  • Interaction design
  • Rapid prototyping
  • Responsive web design
  • Design system creation & management
  • UI component design
  • Wireframing & mock-ups

Research & Emerging Tech

  • Usability testing
  • User flows
  • User research
  • Front‑end web development
  • Generative AI

Design Tools

  • Figma
  • Sketch
  • Photoshop
  • Illustrator
  • Dreamweaver
  • InDesign

Project & Collaboration

  • Jira
  • Miro
  • Pendo

Code

  • HTML/CSS
  • JavaScript
  • Python
  • Visual Studio Code

Listen to my teammates

“He's endlessly curious, thrives on solving complex problems, and approaches every challenge with a systems-thinking mindset. You can tell he truly loves the work, and that passion shows.”

— Karen Ellis‑Ritter, Team Lead


“He's dedicated to the work and will do whatever it takes to get the job done. But his real passion is coming up with great ideas.”

— Tucker Hassler, Creative Director


“Do not work with this man… unless you want him to rock your world! Great creative, voted 'funniest guy in the office', and an extremely hard worker.”

— Michelle Bielecki, Senior Copywriter

Have an opportunity? Let's connect.

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